Sip, Stroll, and Be Merry: Exploring Europe’s Christmas Markets by River Cruise
Christmas in July—Discover Market River Cruising

There’s something undeniably magical about Christmas, and Europe during the holidays takes that enchanting energy to new levels. Twinkling lights drape historic town squares, the scent of roasted chestnuts and mulled wine fills the air, and every cobblestone street seems to hum with festive cheer. If you’ve ever dreamed of stepping into a real-life snow globe, the Christmas markets of Europe are where that fantasy becomes reality.
Now imagine floating from one charming city to the next—no packing, no trains, no frantic schedules. Just you, a cozy river cruise ship, and a front-row seat to Europe’s most iconic holiday destinations. It’s not just a vacation—it’s a Christmas fairytale in motion.
Why River Cruising Brings Out the Holiday Cheer
A river cruise is one of the easiest and most relaxing ways to experience Europe. Think of it as your floating boutique hotel—unpack once, settle in, and wake up in a new city each day. There are numerous rivers to cruise, charting through country after country. Sailing upon the Rhine, Danube, Douro, Rhône, and Elbe are among the most popular year round.
Christmas market river cruises primarily focus on the Danube and Rhine rivers. These rivers offer itineraries through popular destinations known for their festive Christmas markets, such as Vienna, Budapest, Cologne, and Strasbourg. Other rivers you can explore for the markets are Main and Moselle.
What’s even better? Many river cruises are curated specifically for the holiday season, with festive onboard touches like hot cocoa bars, gingerbread decorating classes, and local holiday entertainment. You’ll even find guided market tours that give you insider tips on what to eat, sip, and shop for at each stop.
Enchanting Tastes, Sounds, and Sights
River cruises are renowned for their culinary adventures, allowing travelers to explore regional cuisine and wine through onboard dining experiences and excursions to local markets, vineyards, and cooking classes.
During Christmas, explore Vienna while sipping on Weihnachtspunsch (a fruity, spiced punch) and admiring the grandeur of the Rathausplatz market. In Germany, wander through Nuremberg’s Christkindlesmarkt, one of the oldest and most famous in the world, known for its hand-carved ornaments and iconic Nuremberg sausages. Or get lost in the stalls of Strasbourg, enjoying their famous Bretzels (pretzles) Tarte Flambée (A thin, crispy flatbread), or Spätzle (German egg noodles, often served with creamy sauce). Strasbourg is often called the “Capital of Christmas,” where every corner looks like it’s been dressed by Santa’s own design team.
Whether you’re shopping for hand-blown glass ornaments, tasting marzipan for the first time, soaking in the cozy glow of festive light, or listening to the harmony of carolers, each stop offers a different flavor of European holiday tradition.
No Stress, Just Merry
Forget about wrangling luggage, catching trains, or trying to decipher foreign transit apps in the snow. River cruising takes the stress out of holiday travel. Everything is handled—from transfers and tours to meals and excursions—so all you have to do is enjoy the twinkling magic around you.
If you’re looking for a unique and stress-free way to celebrate the season, a European Christmas market river cruise just might be your new favorite tradition. Pack a warm coat, bring your sense of wonder, and prepare to fall in love with the holidays all over again.
Contact Nova Vista today to learn more about river cruising.








